A Signwriting Company with a difference.
We don’t just settle for the ordinary.
We push ourselves to think differently to provide our customers with cutting-edge solutions.
Empire Signs Group was founded in 2011 by Director Dale Coldwell and we are very proud of our expansive growth over the past 12 years. A business built on integrity and service, we aim to make the signage experience as easy as possible for our clients.
Based in the Goulburn Valley, Victoria, we don’t let this stop us from delivering quality signage solutions both locally and nationally. Empire Signs services regional areas including Shepparton, Echuca Moama and Bendigo. We also operate all-across Melbourne from our metro workshop located in Williamstown North.
We’re about people and relationships, building strong connections with clients who in turn become lifelong customers. We’re also strong supporters of local business and community – buying locally where possible and sponsoring local sporting clubs and charities.
Above all, we pride ourselves on our quality, from the materials we use to the outcomes we deliver. We believe in producing signage that is not only effective but will last the distance.
Meet the Team.
Our leadership team works together to oversee the day-to-day operations of the business and our crew of highly experienced and qualified signwriters, designers, fabricators, installers and support staff.
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Dale Coldwell
MANAGING DIRECTOR
Dale founded Empire Signs in 2011 after completing his signwriting apprenticeship. With a desire to create high-quality business signage for small and large-scale businesses, Dale built the business from the ground up. Dale’s hard work and determination have resulted in the success and growth of the business which has now entered its 10th year of operation.
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Laura Herrick
BUSINESS DEVELOPMENT
Laura joined Empire Signs as a Graphic Designer / Project Manager, back in 2018 when we were just a small team of six. Laura quickly became a key part of the Empire team, transitioning into the Assistant Management role, before recently moving into Business Development to help the business continue to grow.
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Amy Fitch
PROJECT MANAGER
Joining us in March 2022, Amy brings with her a background in business and graphic design. She oversees the design and management of large-scale projects. She has become an asset to our team with her ability to quickly resolve issues and exceptional customer service skills. The office is never quiet with Amy around.
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Amanda Bentley
PROJECT MANAGER
Amanda began her career at Empire Signs in early 2020 as a Graphic Designer, before stepping into the Production Manager role. Amanda’s organisational skills help her to succeed in overseeing the production team and keep jobs running smoothly, whilst also operating our large-format printer.
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Keeley Genio
METRO INSTALLATION MANAGER
Keeley completed his signwriting apprenticeship with Empire Signs in 2018 and has since stepped into a leadership role overseeing all Metropolitan installations. Keeley’s care and attention to detail are key in ensuring a high-quality finish across all projects.
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Bryson Butler
PRODUCTION CO-ORDINATOR
Bryson joined the Empire team back in 2021 as a third-year Signwriter Apprentice. Bryson has since completed his Apprenticeship and stepped into the Production Co-Ordinator role, taking on new responsibilities including the management of print production and oversees the team within the workshop.
What People Are Saying.
“Having been a customer of Empire Signs for over five years we have found the service to be a dependable business alliance. Being a franchise business we cover the eastern seaboard of Australia with many different signage variations and Empire Signs covers the logistics of distance with no problems. Empire continues to offer various signage options for us from one-off Ute Wraps to Full Office fit-out. I can strongly recommend Empire Signs for any business when it comes to signage.”
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Franchise Manager
Cavalier Homes Australia
“As the Operations Coordinator of Carpet Court Australia, it is part of my role to ensure a high standard finish is achieved on all stores across Australia, and working with Empire Signs Group we have been able to achieve this. Dale and his staff work well together as a team to meet deadlines and make the overall process simple and easy.”
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Operations Coordinator
Carpet Court Australia